For Midnite’s first TVC, we set out to break the mold, by rejecting the clichés of online betting ads in favour of something bold, unexpected, and culturally charged.

Inspired by film, music videos and underground references, we built a fast paced, immersive journey through the Midnite world with captivating visuals, and an intentional first person narrative.

The final 30” TVC was aired on Channel 4 and Sky. We also delivered social cutdowns and ratios, alond with stills.

AS The creative lead on this project, I had the opportunity of fleshing out the concept, Help putting the production team together, Art directing and directing, working with the vfx team to pull together the visuals, And finally editing and directing everything through post production. This has been the most involved project I have been a part of and enjoyed every opportunity I got.