For their eighth design concept, Lanserring created a chalet. We approached the video creative through the eyes of a skier - tracing a journey from the crisp energy of the morning slopes to the calm of evening relaxation. Using match cuts, flashing scenes, and visual metaphors, we highlighted the craftsmanship and intricate design details. A timelapse of sunlight moving through the space added a sense of rhythm and passage, echoing the day’s natural arc.

Using the CAD model helped me direct and find the compositions that would later be executed in the final assets. This included a teaser, main campaign video and stills. These assets spanned across, web, email and socials.